What is the TIME AI Agent?
The TIME AI Agent is a unified, end-to-end AI-powered experience designed to transform how readers interact with TIME’s journalism. It creates a more intelligent, adaptive, and personalized reading experience, rooted in TIME’s original reporting and trusted voice. It is not a collection of disconnected AI features, but a single interface that combines multiple capabilities into a cohesive and contextual experience. This agent was developed in collaboration with Scale AI.
Why is TIME launching an AI Agent?
TIME is evolving its digital presence to maintain its trusted voice and leadership in an AI-native media environment. The launch of the agent is driven by a focus on audience connection, content exploration, and safeguarding brand integrity:
How is the TIME AI Agent different from a simple chatbot?
The TIME AI Agent provides an agentic experience, which means it has access to both information and the ability to perform actions on the user’s behalf.
Unlike a traditional chat experience that only accesses information, the Agent can leverage a combination of capabilities (or "tools") to fulfill complex natural language requests. For example, a reader can ask to generate an audio briefing summarizing the most significant political, economic, and cultural events that occurred in Brazil throughout 2025.
What are the key capabilities of the TIME AI Agent?
The agent utilizes natural language interactions across TIME's entire digital content corpus to drive reader engagement. Key capabilities include:
How was the TIME AI Agent built, and what is the underlying technology?
The TIME AI Agent is built on an agentic AI architecture.
How will TIME ensure the integrity and accuracy of its journalism is maintained?
Ensuring the authority and integrity of its journalism is paramount. The agent is guided by TIME’s business rules and governance controls.
The AI's goal is to augment and distribute, not de-brand TIME’s content. This adherence includes:
What work was done to ensure safety and integrity?
- Cybersecurity Experts Are Sounding the Alarm on DOGE
- Meet the 2025 Women of the Year
- The Harsh Truth About Disability Inclusion
- Why Do More Young Adults Have Cancer?
- Colman Domingo Leads With Radical Love
- How to Get Better at Doing Things Alone
- Michelle Zauner Stares Down the Darkness
