TIME Chief Executive Officer Jessica Sibley shared the following memo with staff on Thursday, highlighting growth in 2025, marked by 22% advertising gains and expansion across digital and events.
Team,
Three years ago, I joined TIME with a clear purpose: to honor, extend, and revitalize a brand built on more than a century of trusted journalism. The challenges then—and now—were real: declining print advertising, shifting audience behavior, and rapid technological change. We chose to confront them head-on through transformation.
With TIME 3.0, we committed to stabilizing the business, modernizing our model, and building a future-ready enterprise. Every major decision since has been guided by that strategy.
Today, TIME is no longer a legacy, print-reliant organization. We are a diversified, B2B revenue-focused media company built on integrated partnerships and powered by a global, modern newsroom. And we are seeing results.
As we close 2025, I want to highlight what we’ve accomplished this year and since 2022 and share how we’ll continue building the very best version of TIME.
Trusted Journalism
Trusted journalism remains the foundation of our growth.
In 2026, we will launch new verticals and storytelling formats that deepen our coverage and extend TIME’s reach worldwide.
Revenue Recalibration and Growth
Since 2022, we have fundamentally reshaped our business model.
We also made disciplined decisions to strengthen our financial foundation, realign our portfolio, execute critical cost management, and optimize our hybrid work model. Four of the last five quarters, we delivered strong performance and were self-funded, demonstrating the resilience of our model.
In 2026, we will continue accelerating growth across digital, events, and partnerships to reduce reliance on print and invest strategically in TIME’s long-term stability.
Global Expansion
TIME’s global footprint has grown significantly.
In 2026, we will expand licensing partnerships and bring our franchises and events to new regions, reinforcing TIME as a truly global media brand.
AI Innovation
TIME is now recognized as a media leader in responsible AI.
In the year ahead, we’ll deepen these partnerships, enhance TIME AI, and develop new tools that strengthen trust, accuracy, and discovery.
TIME Studios and Branded Content
TIME Studios continues to be a critical pillar of our storytelling strategy.
Looking ahead, we will continue growing TIME Studios through new partnerships, creative excellence, and deeper collaboration across the organization.
2026 Priorities
TIME enters 2026 with a diversified business, a growing global footprint, and a modern operational foundation. Our priorities in the year ahead include:
Building the Best Version of TIME
Thank you for the commitment you bring to TIME every day. In just three years, we have transformed TIME into a modern media company, one that is innovative, resilient, and positioned for sustained growth. Our mission remains unchanged: to tell the stories of the people shaping our world and to uphold the integrity that has defined TIME for more than a century. What has evolved is our strategy for building and sustaining that mission for the future.
The road ahead will demand focus, creativity, and discipline. I am confident that we will continue to rise to the challenge together. The best version of TIME is still ahead.
Wishing you and your loved ones a restful Thanksgiving.
Best,
Jess
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